Nordstrom.docx - Nordstrom Inc is a well-known leading...

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Nordstrom, Inc. is a well-known leading fashion specialty retailer. Nordstrom was founded in 1901, in Seattle, Washington by John W. Nordstrom. It first began as a shoe retailer and then expanded its inventory with a high-quality lineup of apparel, shoes, accessories and cosmetics for women, men and children. Today Nordstrom has 365 stores in 40 states and in Canada as well as serving customers online in 96 countries through Nordstrom.com. At Nordstrom, they like to keep things simple. They have one goal and that is to make customers feel good, and to create a long-lasting relationships with their customers. Their mission statement states “In our store or online, wherever new opportunities arise- Nordstrom works relentlessly to give customers the most compelling shopping experience possible. The one constant? John W. Nordstrom's founding philosophy: offer the customer the best possible service, selection, quality and value.” CEO Blake Nordstrom stated “It’s not about us being ranked on top or ‘best in class.’ It’s about doing what’s best for the customer. In fact, forget ‘best in class,’ the consumer is constantly raising the bar, and since they are setting the standard, we’re continually resetting ours upward.”
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