MBQualMeth.ppt - Qualitative Research An Introduction AEF...

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Qualitative Research An Introduction AEF 801 [email protected]
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Qualitative Research Qualitative research is an interdisciplinary, transdisciplinary, and sometimes counterdisciplinary field. It crosses the humanities and the social and physical sciences. Qualitative research is many things at the same time. It is multiparadigmatic in focus. Its practitioners are sensitive to the value of the multimethod approach. They are committed to the naturalistic perspective, and to the interpretative understanding of human experience. At the same time, the field is inherently political and shaped by multiple ethical and political positions. Nelson et al’s (1992, p4)
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Qualitative Research ‘Qualitative Research…involves finding out what people think, and how they feel - or at any rate, what they say they think and how they say they feel. This kind of information is subjective. It involves feelings and impressions, rather than numbers’ Bellenger, Bernhardt and Goldstucker, Qualitative Research in Marketing, American Marketing Association
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Qualitative Research Qualitative research is multimethod in focus, involving an interpretative, naturalistic approach to its subject matter. Qualitative Researchers study “things” (people and their thoughts) in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them.
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Qualitative Research Qualitative research involves the studied use and collection of a variety of empirical materials - case study, personal experience, introspective, life story, interview, observational, historical, interactional, and visual texts-that describe routine and problematic moments and meanings in individuals lives. Deploy a wide range of interconnected methods, hoping always to get a better fix on the subject matter at hand.
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The Qualitative Researcher as Bricoleur Bricoleur A ‘Jack of all trades or kind of professional DIY person’ Produces a bricolage , that is a pieced together, close-knit set of practices that provide solutions to a problem in a concrete situation The solution which is a result of the bricoleurs method is an emergent construction that changes and takes new forms as different tools, methods and techniques are added to the puzzle.
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The Qualitative Researcher as Bricoleur The Qualitative Researcher as Bricoleur uses the tools of his methodological trade . The choice of research
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