Daraz.com.bd.docx - Term Paper on Daraz...

This preview shows page 1 - 5 out of 20 pages.

Term Paper on Daraz Bangladesh () Prepared For: Dr. Mohammad Baktiar Rana Course Instructor Retail Management and Merchandising (MKT-626) North South University Prepared By: Group: C Chowdhury Mohammad Sayem Sadly ID: 142 0901 060 Md. Mushfiqur Rahman Khan ID: 132 0706 660 Istiaq Ahmed ID: 142 1060 660 Amanur Rahman Khan ID: 142 1257 660 Date of Submission: May 2, 2015 Acknowledgement First of all we express our deep gratitude and thanks to the Almighty Allah for his infinite blessings that allowed us to complete this report as a part of the Retail Management and Page 1 of 20
Merchandising course. We would like to pay our humble gratitude to the Almighty for giving us the ability and patience to complete this report. We are very grateful to our course instructor Dr. Mohammad Baktiar Rana who gave us a proper guideline on how to best proceed with our resources and complete this report in the most efficient way possible. A lot of effort and study has been involved in order to make this report a reality. The successful completion of this report is the outcome of the contribution of a number of people, especially those who gave us their time and shared their thoughts and suggestions in its preparation. We thank them all from the core of our hearts. Last but not the least we consider ourselves fortunate to be living in a technological era where the internet is only fingertips away for us to tap into its hoard of information. Much of the ideas included in our project were generated as as result of studying relevant case studies available online. The internet also allowed us to exchange emails amongst group members and thereby communicate and discuss our working methods with ease. Page 2 of 20
Table of Contents Serial Contents Page No. 1 Introduction 4 2 Values Offered 4 3 Overview of Target Segment 6 4 Some Basic Statistics of Customers of Daraz 7 5 Target Segmentation Strategy Daraz.com.bd 8 6 Demographic Segmentation 9 7 Behavioral Segmentation 10 8 Psychographic Segmentation 10 9 Cultural Segmentation 11 10 Analysis of the Retail Mix of Daraz Bangladesh and the Major Shortcomings of each Retail Mix Components 12 11 Product (Merchandise) 12 12 People 13 13 Pricing 13 14 Promotion 14 15 Place 15 16 Process 15 17 Recommendations 16 18 Conclusion 20 19 Bibliography 21 Page 3 of 20
Introduction Daraz () is an online retail marketplace for clothes, accessories, bags, sports goods, electronics and home appliances. At present it is operating business in 11 countries including Bangladesh, Pakistan, Myanmar, Nigeria, Morocco, Egypt, Kenya, Uganda, Ivory Coast, Ghana and Cameroon. Recently they have started their business in Bangladesh as . Values Offered Providing Broader and Deeper Assortment: The number of SKUs available in daraz.com.bd is enormous. It offers literally vast number of alternatives that consumers can consider. Customers can find tens of thousands of products (including clothes, accessories, bags, sports goods, electronics, gadgets and home appliances) form more than 400 popular globally renowned brands to choose from. This broad and deep assortment provided by Daraz Bangladesh enables

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture