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MKTG 396Introduction to MarketingSample Final ExaminationPart I: Multiple Choice (60 marks)Read each question carefully and decide which of the choices best answers the question or completes the statement. Each question is worth 2 marks. 1) Many companies now use the Internet to provide product ________.A) labeling informationB) brand equityC) support servicesD) packaging advantagesE) product mixes2) A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.3) Product mix ________ refers to the number of versions offered of each product in the line. Crest toothpaste comes in 13 varieties, ranging from Crest Multicare to Crest Baking Soda formulations.4) Service ________ means that services cannot be separated from their providers, whether the providers are people or machines.
5) ________ are those products purchased for further processing or for use in conducting a business.A) Unsought productsB) Specialty productsC) Shopping productsD) Industrial productsE) Accessories6) The Chevrolet Prism and the Toyota Corolla are the same car, made on the same assembly lineby the same people, using the same parts, and have the same warranty. Yet, the baseline model ofthe Toyota Corolla sells for $250 more than its counterpart. We can conclude that Toyota Corolla has ________.7) Sophia is the newly hired brand manager for a new company in southern Ontario. She knows that before consumers respond to a brand they must first ________..8) In order for customers to choose his brand, Spencer must get his public to see that his brand is ________.9) One of the many benefits to multibranding is that ________.A) each brand has a small market shareB) it focuses market penetration
C) it increases per unit profitability
D) it simplifies promotion
E) consumers choose one of your many brands