MKTG396v8 Sample Final Exam Feb 2018.doc - MKTG 396...

MKTG 396
Introduction to Marketing
Sample Final Examination
Part I: Multiple Choice (60 marks)
Read each question carefully and decide which of the choices best answers the question or
completes the statement. Each question is worth 2 marks.
1) Many companies now use the Internet to provide product ________.
A) labeling information
B) brand equity
C) support services
D) packaging advantages
E) product mixes
2) A ________ is a group of products that are closely related because they function in a similar
manner, are sold to the same customer groups, are marketed through the same type of outlets, or
fall within given price ranges.
3) Product mix ________ refers to the number of versions offered of each product in the line.
Crest toothpaste comes in 13 varieties, ranging from Crest Multicare to Crest Baking Soda
formulations.
4) Service ________ means that services cannot be separated from their providers, whether the
providers are people or machines.

5) ________ are those products purchased for further processing or for use in conducting a
business.
A) Unsought products
B) Specialty products
C) Shopping products
D) Industrial products
E) Accessories
6) The Chevrolet Prism and the Toyota Corolla are the same car, made on the same assembly line
by the same people, using the same parts, and have the same warranty. Yet, the baseline model of
the Toyota Corolla sells for $250 more than its counterpart. We can conclude that Toyota Corolla
has ________.
7) Sophia is the newly hired brand manager for a new company in southern Ontario. She knows
that before consumers respond to a brand they must first ________.
.
8) In order for customers to choose his brand, Spencer must get his public to see that his brand is
________.
9) One of the many benefits to multibranding is that ________.
A) each brand has a small market share
B) it focuses market penetration
C) it increases per unit profitability
D) it simplifies promotion
E) consumers choose one of your many brands