Uber case study.docx - The Third Case Study Uber Driving Global Disruption Identify problems The Problems can be succinctly stated in a 2-3

Uber case study.docx - The Third Case Study Uber Driving...

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The Third Case Study - Uber: Driving Global Disruption Identify problems: The Problems can be succinctly stated in a 2-3 sentence (short) paragraph for each. Uber Technologies Inc. (Uber) is a tech startup that provides ride sharing services by facilitating a connection between independent contractors (drivers) and riders with the use of an app. Uber has expanded its operations to 58 countries around the world and is valued at around $41 billion. Because its service costs less than taking a traditional taxi, in the few years it has been in business Uber and similar ride sharing services have upended the taxi industry. The company has experienced resounding success and is looking toward expansion both internationally and within the United States. Uber faces a number of challenges including internal struggles, legal and regulatory challenges, and global issues. Some of it issues are: 1. Idea Imitation: The idea can be easily imitated. Nothing will prevent competition from presenting the same product. 2. Loyalty Issues: The relationship between Uber and the drivers is ethically questionable. It lacks the real connection. So, it is expected that loyalty between Uber and its drivers is quite low. Also, company and its customers have no bonding. Incentive to remain with Uber is low. 3. Technology: Customers are wary of downloading apps, and some online businesses have been hacked for credit card information. 1
Conduct strategic analyses: Identify the Strategic Issues. Each issue can be summarized in 1-2 sentences, and then follow it with a short analysis of what you think needs to be done to address each issue. I want you to determine what would solve/address the issue. Examples might be related to more training of staff, more investment in equipment, greater use of specific types of technology, etc. Strengths and weaknesses are internal factors. Uber has control over these elements. Opportunities and weaknesses are the external factors in SWOT. Uber does not have any control over these. However, it must take measures to exploit opportunities and avoid the threats. Below, I have added the SWOT analysis of Uber.

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