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SteelWorks.docx - ISOM 4770 Supply Chain Management Dr. Ki...

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ISOM 4770Supply Chain ManagementDr. Ki Ling CheungSteel Works, Inc.Case AssignmentSteel Works, Inc., is a manufacturer of custom and specialty use steels with annualsales of $400 million. With its first product, DuraBend, the company earned areputation as a high technology provider and quickly established a niche position inwhat is typically regarded as a commodity market. But with increasing sales, the
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