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Running head: IB 315 International Business – Export Business Plan 1 L & L Sport s By Tammy Ackley Park University – IB 315 International Business
IB 315 International Business – Export Business Plan 2 Purpose L & L Sports is excited about our new business venture. We have decided to expand globally. The sport called Pickle Ball appears to have captured the interest of Americans across the United States. Australia seems to be just finding out about this well-liked sport. L & L Sports believes that we can easily profit from exporting Pickle Ball kits and equipment to Australia.
IB 315 International Business – Export Business Plan 3 Table of Contents Purpose 2 Table of Contents 3 Executive Summary 4 Introduction 4-5 Situational Analysis 5-6 Country History 6-7 Cultural Overview 7 Political Environment 7 Export Marketing Plan 8 Economic Development 9 Summary 8-9 Works Cited 9
IB 315 International Business – Export Business Plan 4 Executive Summary L & L Sports is going to begin a new venture by exporting Pickle Ball kits and equipment into Australia. Our decision to expand globally was based on the overwhelming popularity of the Pickle Ball game in the United States. Extensive research tells us that the most popular sport in Australia is the game of tennis. Pickle Ball is a variation of tennis and we are convinced that it will be well received by the Australians. Pickle Ball is a fast-paced sport that is enjoyed by and can be played by people of all ages. L & L Sports will introduce Pickle Ball by promoting the sport at schools and senior communities by demonstrating the sport and having tournaments. Pickle Ball is enjoyed by people of all age groups, from the youngster to the elderly. L & L Sports feels very confident that this new venture in expanding globally will be in the best interest of, not only our organization, but for Australians as well. Australia does not pose a language barrier, nor do we foresee any political or economic barriers. There is very little packaging involved with the Pickle Ball kits, which makes our new venture appealing to those that are concerned about the environment. L & L Sports is excited about expanding our business to Australia and we are confident the venture will be profitable. We here at L & L Sports look forward to encouraging exercise and enriching Australian lives. Introduction Pickle Ball is a racket game for people of all ages and abilities. This game was created in 1965 by Joel Pritchard, William Bell, and Barney McCallum in Bainbridge Island, Washington, when they returned home after playing golf and found their children bored. They decided to create a game that would entertain their children during the summer.
IB 315 International Business – Export Business Plan 5 The men had tennis table paddles, a whiffle ball, and a badminton net. After lowering the

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