wembadell08-part II

wembadell08-part II - What’s the generic strategy...

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Industry Structure
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STRATEGIES COST DIFFERENTIATION         Example?   NICHE           Example?   Example?
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STRATEGY/STRUCTURE COST DIFFERENTIATION NICHE centralization standardization
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Issues Affecting I.S. Currently ERP/SCM Systems – technology can  reshape barriers/flows Redefined industries – airlines, utilities Technological substitutes – banking,  computers, communications,  biomedicine, education Global distribution Global competition
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Assigning Variance: What Matters Most? SECTOR INDUSTRY STRATEGY Agriculture 29% 5% Manufacturing 11% 35% Transportation 40% 10% Wholesale/Retail 42% 2% Lodging 64% 19% Services 47% 33% Overall 19% 32%
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Environmental Analysis HIGH? LOW? RIVALRY EXIT/ENTRY BARG. POWER SUBS. COMP.
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Functional Analysis MARKETING OPERATIONS FINANCE
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Unformatted text preview: What’s the generic strategy ? Competitive Analysis MARKETING OPERATIONS FINANCE POWER BARRIERS Dell IBM Compaq/HP Dell Entered an unoccupied channel Built advantages in the channel Created a difficult to imitate advantage Benefited from cost pressures in the industry And thereby, made money in an industry with poor structure But is the strategy sustainable? Next Steps For Dell??? ?????? Next Steps For Dell??? Other products that might benefit from process rationalization Probably related products Global markets versus related products will compete for attention I like it when a plan comes together!!!...
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wembadell08-part II - What’s the generic strategy...

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