CE1.docx - Brandon Bielke MGT 4380 Current Event 1 Airbnb...

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Brandon Bielke MGT 4380 02/26/2018 Current Event 1 Airbnb Adds Hotels As It Tries To Shed 'Alternative' Travel Image Link: https://www.forbes.com/sites/bizcarson/2018/02/24/airbnb-adds-hotels-as-it- tries-to-shed-alternative-travel-image/#3b8ddbaf73e6 Airbnb is seemingly facing an identity crisis in that they continue to be looked at by a vast majority of customers as an “alternative” to booking with a hotel. Look - ing to shed this title, CEO Brian Chesky is working to gain a competitive advantage over hotels by working to expand Airbnb’s depth into the enemy territory of the ho - tel industry. To do this, Airbnb has begun partnering with “boutique hotels” which saw roughly a “520% increase… last year in boutique hotel listings alone.” Another way Airbnb is working to increase their competitive advantage is through customer personalization of their desired Airbnb locations. They will begin to tailor accommodations for those who book based on categories such as family
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