BTA.docx - Brandon Bielke MKT 4355 Beacon Technology...

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Brandon Bielke MKT 4355 02/28/2018 Beacon Technology Activity 1 Why do marketers use beacon technology? Marketers use beacon technology for a number of beneficial op - tions. First, beacon technology provides both consumers and mar - keters with mutually beneficial information. For consumers, this entails the ability to be provided with deals, specials, customer reviews on products and many other potentially useful bits of in - formation. For marketers, they are able to both provide these deals and incentives to consumers, while additionally learning far more about consumer behavior than they were able to before. Al - together, beacon technology has the potential to revolutionize the world of producing and consuming as this technology contin - ues to grow and become more efficient in providing data to both sides of the isle. 2 Describe three ethical concerns of beacon location tracking?
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