Organizational Behavior 5 - 7.docx

Organizational Behavior 5 - 7.docx - Behavior Modification...

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Behavior Modification - Kinds of Reinforcement Positive: increases the behavior, use of rewards to increase the likelihood that a desired behavior will be repeated Negative: Increases the behavior, removal of current of future unpleasant consequences to increase the likelihood that someone will repeat a behavior Punishment: decreases the behavior, application of negative outcomes to decrease the likelihood of behavior Extinction: decreases the behavior: involves the removal of other reinforcement (positive or negative) following the incidence of the behavior being extinguished to decrease the likelihood f that behavior being repeated. If it is to work … o People must associate the reward with the behavior o The reward should come quickly as possible after behavior Motivation - ERG Theory Defined: Describes existence, relatedness, and growth needs o In contrast to Maslow Hierarchy of Needs it suggests that more than one kind of need
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  • Spring '12
  • Struenski

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