The Role of Social Media in Recruitment and Selection Processes.pdf - The Role of Social Media in Recruitment and Selection Processes BSc thesis

The Role of Social Media in Recruitment and Selection Processes.pdf

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The Role of Social Media in Recruitment and Selection Processes BSc thesis Management Studies & Education and Competence Studies Supervised by dr. W. Schoenmakers (MST) and dr. R. Wesselink (ECS) Elise van den Hoogen 910719359030 Student Management and Consumer studies Date: 30 May, 2012
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The role of social media in recruitment and selection processes 2 Table of Contents Abstract ................................................................................................................................................... 3 1. Introduction: The problem in its context ............................................................................................ 4 1.1 Social media ........................................................................................................................... 4 1.2 The relation between social media and recruitment & selection ......................................... 5 2. Problem statement and research questions ........................................................................................ 8 2.1 Using social media in recruitment and selection .................................................................. 8 2.2 Research goal and questions ................................................................................................. 9 3. Methods ............................................................................................................................................ 10 4. Promises ........................................................................................................................................... 12 4.1 Introduction: a closer look at social media ........................................................................ 12 4.2 Social networking sites ....................................................................................................... 14 4.3 Promises of social networking sites ................................................................................... 15 4.3.1 Recruitment ........................................................................................................ 15 4.3.2 Selection ............................................................................................................. 16 5. Pitfalls ...............................................................................................................................................18 5.1 Recruitment ........................................................................................................................18 5.2 Selection .............................................................................................................................18 5.3 Ethical dilemma ..................................................................................................................22 5.3.1 Privacy ................................................................................................................23 5.3.2 Where should HR professionals draw the line from an ethical point of view? 24 6. Conclusion ......................................................................................................................................... 26 7. Discussion .......................................................................................................................................... 28 7.1 Validity and reliability ......................................................................................................... 28 7.2 Recommendations for further research ............................................................................. 29 References ............................................................................................................................................. 30
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The role of social media in recruitment and selection processes 3 Abstract The growing availability of high-speed internet access added the popularity of the concept of social media, which led to the creation of social networking sites (SNSs) such as mySpace and Facebook. The growth in social media has impact on the use of social media within HR practices, especially in the recruitment and selection process. It can be very tempting for HR professionals to check job applicant’s s ocial networking profile. On the one hand SNSs provide a wealth of information beyond, or even possibly contradicting, an applicant’s submitted documents. On the other hand, the reliability, validity and the fairness of using SNSs can and should be discussed. Hence, this thesis focused on the relation between SNSs and the recruitment and selection process, from a business HR perspective. An advice was given to organizations if en to what extent they should use SNSs in the recruitment and selection process. Literature was reviewed in order to explore and outweigh the advantages and disadvantages of using SNSs in the recruitment and selection process. These advantages and disadvantages are based upon a compilation of different sources of literature. The most important advantage of using social networking sites (SNSs) in the recruitment process, is the relatively easy way to reach a specific target group. However, this includes also a disadvantage: if a company searches for a diverse workforce, recruiting via SNSs is more difficult (Price, 2011). The most important advantages of using SNSs in the selection process were the speed and low costs, in order to gather more detailed information about a job applicant.
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