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Assessment BSBMKG417 ASSESSMENT STUDENT DETAILS Student Name Student ID No. Group No. Date of submission ASSESSMENT DETAILS Unit Code BSBMKG417 Unit Name/Title Apply marketing communication across a convergent industry Assessment Task No 2 Assessment Name/Title Prepare marketing tools and techniques Qualification Cert IV in Marketing and communications ASSESSOR DETAILS Assessor Name Anil Don Angad Australian Institute of Technology Student name 1 Student No.
Assessment BSBMKG417 Evaluation report Organization: Starbucks Starbucks is one of the biggest social media brands ever. They have millions of followers and likes across all social media platforms. Convergent marketing tools used by Starbucks are the social media which includes Facebook, Twitter, and Pinterest. Cost effectiveness Convergent tools such as social media have the ability for communication between the individual and the organisation. Besides, that the organisation could collect and analyse the response of the individual and, the organisation could then address the individual once more in a way that takes into account his or her unique response by few clicks. These can reduces huge human efforts and paper costs compared to the traditional marketing tools.

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