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Assessment BSBMKG417ASSESSMENTSTUDENT DETAILSStudent NameStudent ID No.Group No.Date of submissionASSESSMENT DETAILSUnit CodeBSBMKG417Unit Name/Title Apply marketing communication across a convergent industryAssessment Task No2Assessment Name/TitlePrepare marketing tools and techniquesQualificationCert IV in Marketing and communicationsASSESSOR DETAILSAssessor NameAnil DonAngad Australian Institute of TechnologyStudent name1Student No.
Assessment BSBMKG417Evaluation reportOrganization: StarbucksStarbucks is one of the biggest social media brands ever. They have millions of followers and likes across all social media platforms.Convergent marketing tools used by Starbucks are the social media which includes Facebook, Twitter,and Pinterest.Cost effectivenessConvergent tools such as social media have the ability for communication between the individual andthe organisation. Besides, that the organisation could collect and analyse the response of the individual and, the organisation could then address the individual once more in a way that takes into account his or her unique response by few clicks. These can reduces huge human efforts and paper costs compared to the traditional marketing tools.