4.17.07 - Lecturer Dr Joe Dominick Social Impact of...

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Lecturer: Dr. Joe Dominick Social Impact of Electronic Media - Sources of Evidence o Experiments o Field Experiments o Surveys Cannot see what causes anything or not o Meta-analysis Look at other studies and try to draw conclusions - History o Hypodermic needle model ((LOOK ON WIKI)) ::If you get a cleverly designed message and send it about the people, it with get an effect Decline of primary groups Mass society and urbanization You are relatively detached from others in society Anomie (French word) Feeling of rootlessness, no anchor; just floating EX. of hypodermic needle model British making up propaganda and fabrications about barbaric Germans to pull US to their side during WW2 o Minimal effects Individual differences Social categories Social relationships o Specific effects theory o Examples of specific effects Cultivation Watch a lot of television, tend to think the world is like that Socialization - TV Violence o History
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4.17.07 - Lecturer Dr Joe Dominick Social Impact of...

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