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Marketing Final Exam 3310(Abshire)_1_1_1_1_1_1

Marketing Final Exam 3310(Abshire)_1_1_1_1_1_1 - Term...

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Term: Promotion Definition: communication by marketers thatt informs, perusuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Term: Promotional Strategy Definition: a plan for the optimal use of the elements of promotion: Term: Promotional Mix Definition: combination of promotion tools used to reach the target market and fulfill the organization's overal goals. Term: Advertising Definition: Most commonly distributed by tradional media, though increasingly though non- traditinonal media Term: Traditional Media Definition: Telvision,Raido, Newspapers, Magzines, Books, Direct mail, Billboards, Transit cards
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Term: New Advertising Definition: Media, Internet, BannerAds Viral Marketing, E-mail, Interactive video Term: Public relations/publicity Definition: Helps an organization communicate wiht customers, suppliers, stockholders, government officals, employees, and the community. Term: Sales Promotion Definition: Marketing activites other than personal seling, advertising, and public relations, that stimulate consumer buying and dealer effectiveness Term: Personal Selling Definition: Planned presentation to one or more prospective buyers for the purpose of making a sale Term: Traditional Selling Definition: Attempts to persuade the buyer into a specific point of view.
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Term: Relationship Selling Definition: Long-Term relatinship with buyers Term: Tasks Promotion Definition: Informing Reminding, and Persading Term: Informing Definition: Increase awearness, Explain how product works, suggest new uses, Bulid company image Term: Persuading Definition: Encourage brand switching, Change customers' perceptions of product attributes, Influence immediate buying decision, Persuade customers to call Term: Reminding Definition: Remidn customers that prodcut may be nedded, Remind customers where to buy product, Maintain customer awearness
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Term: Factors affecting the Promotional Mix Definition: Nature of the Product, Stage of PLC, Target market characteristics, Type of buying decision,Promotinal funds, and Push and Pull Strategy Term: Nature of the Product Definition:
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