4.24.07 - *expect 3-5 scenarios on the test (may be more)...

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**expect 3-5 scenarios on the test (may be more) Ratings and Audience Analysis - Why and How of Ratings o One rating point can equal over $30 million per year income for broadcast networks o Ratings are important primarily because of amt of money involved - Terminology o Potential or total audience is calculated by anyone who could receive program potential audience everyone who can receive programs actual audience are those people who are receiving programs very rarely does actual audience = potential o Houses using television (HUT) Number of households that have a TV set on during a specific time period o Sets in use (SIU) – radio o Rating Households tuned to a or channel divided by TOTAL audience or households in market Anyone that can receive a program is included in a rating Ratings will not equal 100 o Share Households tuned to a station divided by HUT (AKA: actual viewing audience) If you take all the shares in a market and add them up, the sum
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This note was uploaded on 03/20/2008 for the course TELE 3010 taught by Professor L.benjamin during the Spring '07 term at University of Georgia Athens.

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4.24.07 - *expect 3-5 scenarios on the test (may be more)...

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