2.22.07 - Broadcasting and Cable Television Commercial and...

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Broadcasting and Cable Television - Commercial and Non-commercial TV o All the commercial channels we are used to and others EX: Educational, religious o VHF, UHF o DTV All frequencies in UHF band - Networks o Big Four Dominate broadcast commercial television 1. ABC 2. CBS 3. FOX 4. NBS o UPN and WB (CW) o Pax TV and other smaller networks - Local TV o FOX o Affiliates WSB (channel 2), owned my Cox o Independent stations TBS o Low Power stations Broadcast stations with very low signal radius 1. 2 mile radius 2. None in Atlanta market - Group Ownership—not to exceed 39 o Telecomm Act of 1996: You can own as many TV stations as long as you don’t reach more than 39% of US population 1. Viacom, FOX, Paxson Communications - Public Broadcasting o Developed in 1960s as a result of 6 th Report and Order 10% of total number of stations had to be set aside for non- commercial service o Around 400 stations alternative to commercial TV o Public Broadcasting Service (PBS) Serves 350+ stations First to use satellite for signal distribution
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1. Satellite time in 1970s was cheaper than renting land lines o Digital TV service advocate
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This note was uploaded on 03/20/2008 for the course TELE 3010 taught by Professor L.benjamin during the Spring '07 term at University of Georgia Athens.

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2.22.07 - Broadcasting and Cable Television Commercial and...

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