Slides_ Social Influence Part 2_2016.pdf

Slides_ Social Influence Part 2_2016.pdf - April PSYCH 70...

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PSYCH 70 Introduction to Social Psychology Dr. Alia Crum Stanford University April 21: Social Influence, Part 2
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Introducing: Your Psych 70 TAs! Erika Weisz Tagart Sobotka Ian Simpson Sal Lampert
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Social Influence: 100 Years of Research 1. What is special/distinct about the particular type of influence studied? 2. What do you think you would have done if you were a participant in the study? 3. How does this influence show up in “real life”? What are the upsides/downsides of this type of influence?
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First Conformity Experiment Participants rated the un/ pleasantness of odors Results: Participants avoided making extreme judgments in the presence of others (moderation effect) Conclusion: Instinctual submission to the group Floyd Allport 1890 -1978 Allport, 1924 “To think and to judge with others is to submit one's self unconsciously to their standards. We may call this the attitude of social conformity.”
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Sherif, 1936 Sherif Autokinetic Experiments
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What is special/distinct about this particular type of influence? Stimulus is ambiguous “Informational influence” : using social information about the stimuli to form judgments Draws on our desire to be right (competent)
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