Marketing Plan Example (Not Fully the whole paper) - IAN...

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IAN, GEORGE, CRYSTAL Marketing Plan Report for COCA COLA (Classic Coke), COCA COLA COMPANY Principles of Marketing, MARK 2010 March 23, 2017 Crystal’s Orientation Statement For Coca Cola they have to be very competitive because there are so many other forms of soda for the buyers. Coca Cola is not in a monopoly where they have no competition they have many. Also like every product it’s
base on economics which is basicly the economy. If the economy takes a hit financial it's not gonna be whole lot of families buying soda. It’s so many Legal/Regulatory that Coca Cola has to be on top of which is basically saying that Coca Cola has to always change with the times in how to market. That's why you see Coca Cola Zero which is a healthy option because health is so big nowadays than before. It's very unlikely you will see soda companies taking a political stands when advertising their product but Coca Cola did this year and spark debates but it's also allowed people to remember that ade

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