Blockbuster�s Battle!

Blockbuster�s Battle! - BLOCKBUSTER'S BATTLE!...

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Click to edit Master subtitle style 5/13/09 Blockbuster’s Battle! Heather Inman BUS 330-001
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5/13/09 It started out great! Blockbuster started its business in 1985 The first 20 years of their business, they  developed 9,100 stores in 25 countries In 2004, Blockbuster held 40% of the rental  market. The other rental stores were not much  competition for Blockbuster
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5/13/09 Netflix joins the market In 1998 a new company  entered into the DVD rental  market called Netflix Their business model was  very different from that of  any other person who was  currently in that market. Instead of trying to bring  customers into their store, 
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5/13/09 Blockbuster retaliates! As a response to Netflix’s rapid growth from 2%  to 7% market share from 2003-2004 Blockbuster  realized that they needed to make some changes  to their business strategy in order to compete 
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Blockbuster�s Battle! - BLOCKBUSTER'S BATTLE!...

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