Digital Solutions_Workbook_v1.2.pdf - BSB41315 CERTIFICATE IV IN MARKETING BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION Digital Solutions

Digital Solutions BSBMGT407 Apply Digital Solutions to Work Processes BSB41315 CERTIFICATE IV IN MARKETING BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION

ii WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB41315 CERTIFICATE IV IN MARKETING and BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | DIGITAL SOLUTIONS_V1.2 This workbook has been designed for use in conjunction with information and materials provided at lecture and tutorial sessions. Students should attend all timetabled sessions so they can obtain all subject information. Students should read and understand all materials provided. Information that is available in digital form is not included in this workbook in the interest of the environment. Publisher: Young Rabbit Pty Ltd (A.C.N. 003 381 182) trading as Australian Pacific College Ground Floor, 189 Kent Street Sydney NSW 2000 Australi a Tel: (02) 9251 7000 Edition: 1st Edition Release date: May 2017 © 2017 Young Rabbit Pty Ltd Australian Pacific College License agreement with international copyright available upon request. Lower Ground, 189 Kent Street Kent St Campus (CBD) Sydney NSW 2000 P (61 2) 9251 7000 F (61 2) 9251 7575 Web: CRICOS Provider: Young Rabbit Pty Ltd – 01331F ABN: 28 003 381 182 RTO PROVIDER: 90396 Front cover image sourced from:

iii WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB41315 CERTIFICATE IV IN MARKETING and BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | DIGITAL SOLUTIONS_V1.2 Contents Unit of Competency .......................................................................................... iv BSBMGT407 Apply Digital Solutions to Work Processes .................................. iv Grading System ............................................................................................... iv Assessment 1 ................................................................................................... v Assessment 2 .................................................................................................. vi Legend ............................................................................................................ vii 1. Utilise Digital Workplace Information ........................................................... 1 Activity 1.1 ............................................................................................................. 3 Activity 1.2 ............................................................................................................. 5 Activity 1.3 ............................................................................................................. 7 Activity 1.4 ........................................................................................................... 11 Activity 1.5 ........................................................................................................... 15 2. Lead Work Processes in a Digital Environment .......................................... 16 Activity 2.1 ........................................................................................................... 18 Activity 2.2 ........................................................................................................... 20 Activity 2.3 ........................................................................................................... 22 Activity 2.4 ........................................................................................................... 25 Activity 2.5 ........................................................................................................... 28 3. Recognise and Apply Intellectual Property Requirements ........................ 29 Activity 3.1 ........................................................................................................... 32 Activity 3.2 ........................................................................................................... 34 Activity 3.3 ........................................................................................................... 36 Appendix 1. References .................................................................................. 37

iv WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB41315 CERTIFICATE IV IN MARKETING and BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | DIGITAL SOLUTIONS_V1.2 UNIT OF COMPETENCY BSBMGT407 Apply Digital Solutions to Work Processes ELEMENT 1. Utilise digital workplace information 2. Lead work processes in a digital environment 3. Recognise and apply intellectual property requirements GRADING SYSTEM High Distinction (HD) 85% and above Distinction (D) 75-84% Credit (Cr) 65-74% Pass (P) 50-64% Not yet competent (NYC) Below 50%

v WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB41315 CERTIFICATE IV IN MARKETING and BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | DIGITAL SOLUTIONS_V1.2 ASSESSMENT 1 Course Name BSB41315 Certificate IV in Marketing BSB42415 Certificate IV in Marketing and Communication Subject/module Digital Solutions Assessment method Written or Oral Questions Due date Session 5 Weighting 50% Units of Competency BSBMGT407 Apply Digital Solutions to Work Processes Instructions 1. Assessments should be completed as per your trainer’s instructions. 2.