Business plan 4 Spice Net Cafe.docx - Group Members Karina...

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Group Members: Karina Cabellino; Jaime Cubides Cuellar, Simone O'Sullivan, Sourabh Sharma, Business Plan Part 4: Managing MarketingCanadian Business: An Introduction –Prof Kevin StrongUniversity of ManitobaNovember 9, 2017
PART 4: MANAGING MARKETINGTarget MarketOur target market includes Generation X and Millennials with an age range of 37 to 52 and 23 to36, respectively. Generation X and Millennials represent a combined total of 68% of theworkforce and 47% of the population in Canada1. Our customers will be from a middle to upperincome bracket, both male and female from a multicultural background. Our target customers areeducated individuals with an appreciation for diverse products, our millennials will appreciateusing our smartphone application and the internet to order our products. We expect there will bea high growth in our target market’s disposable income in the next decade as Generation X takesover for the Baby Boomers and Millennials replace the promoted Generation X in the workforce.Also Millennials are very entrepreneurial and are still emerging in their prime earning years sowe expect this to also affect the sustainability of our target market.Spice Net Café’s first location will be at the West Fort Garry area, this is a developing area withprofessionals from the upper and middle income level. We will target other major cities as perour business goals. Source: Statistics Canada (population) and Environics Analytics (households)1 : Statistics Canada (population) and Environics Analytics (households)
Age Range18%26%41%56%Persons Preparing and Drinking Coffee Outside of HomeTraditionalistsBaby BoomersGeneration XMillennialsSource: Coffee in Canada Fact Sheet (2015) -content/uploads/2016/07/CanadianCoffee2016_infographic.pdfProduct Features and Benefits:The Spice Net Cafe is a coffee shop venue that sells special drinks made with coffees fromtropical countries like, Brazil, Colombia, Jamaica, and India. We also offer typical meals fromthese countries. Spice Net offers coffee and espresso-based beverages, granita ices, fruitsmoothies and juices, and other beverages typically from these countries, like "Caipirinha" and"Aloe Vera Hot." We will offer snacks, breakfast, lunch and dinner. The Spice Net Cafe´s menu will feature a selection of ethnic dishes influenced by Latin America,Caribbean and India cooking traditions. Therefore our customers will be able to make a selectionthat includes traditional meals from Brazil, Jamaica, Colombia and India.

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