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Discussion 1 wk 5.docx - In todays world, change is...

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In today’s world, change is inevitable and a constant change and innovation cultures are amust to stay competitive. One of the companies that I can see has been affected by today’s current changing marketplace would have to be the Redbox Kiosk. Redbox is a kiosk where consumers can rent DVD’s for a buck a day. Back in November of 2007, Redbox had distributedits Kiosk machines in many locations nationwide, more than the movie entertainment industry Blockbuster (Spangler, T., 2016). As discussed the competition that may push Redbox out completely because of their subscriptions and easy usage is Amazon, iTunes, Hulu, Netflix, Comcast and other TV apps. Today, the market is now getting digital and streaming has started to become the norm as consumer’s entertainment choices for the movie goers. Needing to apply Kotter’s eight-step or stage process, which includes create a sense of urgency, build the guiding team, develop a vision and strategy, communicate the change vision, empower broad-based action, create short-term wins, don’t let up, and make the change stick. With the first step, sense of urgency their needs to be a mutual understanding of what is going onin our current marketplace and the current demands that the consumers are mostly requesting around Redbox. Meetings need to be set up at least once a month to show a sense of urgency

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Term
Fall
Professor
NelsonLauer
Tags
Game Theory, Blockbuster Inc

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