Market Mix Paper - Patrick Hourigan RET 261 1/16/08 The...

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Patrick Hourigan RET 261 1/16/08 The Market Mix One of the busiest roads in the East Lansing area is E. Grand River, and with it being so hectic the stores that it holds need to be the most important ones to the community. Choosing the right place to shop for groceries, get a haircut, or find school supplies is important to many people, especially the 46,000+ student body that MSU holds. Between Abott Rd. and Hagadorn Rd. runs a part of E. Grand River than contains the most popular places such as Starbucks, Student Book Store, Verizon, and many others. However, the mixture of stores in on this road isn’t distributed evenly. For example, there are two tanning salons within only two blocks of each other . There is obviously a limited amount of space for stores within this stretch of road, so it is crucial to maximize the mix of stores to better suit all consumers. The first and most obvious aspect of E. Grand River is the vast amount of restaurants that is it possesses. As I walked down the road, I was amazed by how much space was taken up by
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This note was uploaded on 03/20/2008 for the course RET 261 taught by Professor Claire during the Spring '08 term at Michigan State University.

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Market Mix Paper - Patrick Hourigan RET 261 1/16/08 The...

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