Homework #2 Ruehl - Patrick Hourigan RET 261 2/4/08 Ruehl...

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Patrick Hourigan RET 261 2/4/08 Ruehl As a teenager I have been attracted to clothing stores such as Abercrombie and Fitch, American Eagle, and the newest member Ruehl. I was first interested in Ruehl about two years ago when it opened in Twelve Oaks Mall, Novi, Michigan. Ruehl came into the mall with an upscale level of clothing for teens and young adults. The inside of their store has very little lighting which sets a tiresome mood. However, with the loud music playing that is targeted towards teenager’s preferences the mood does not seem tiresome, but more like a dance club of some sort. Ruehl does use multi-channel retailing which I find very helpful and convenient in the buying process. Their online store is set up in a very organized manner. Using their website is convenient, quick, and shows pictures of all available clothing and accessories online. The price of the product is shown along with an option to view different colors of the product. Inside the store is interesting in the way it is set up. Ruehl is unique and has two levels of
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Homework #2 Ruehl - Patrick Hourigan RET 261 2/4/08 Ruehl...

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