FTM 217 NOTES 1-31.docx - FTM 217 NOTES Fashion Brands...

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FTM 217 NOTES 1-31-18 Fashion Brands: Company Organization Ready-to-Wear (RTW) Fashion merchandise that is completely made and ready to be worn (except for finishing details, such as pants hemming in tailored clothing) at the time it’s purchased. Groups of styles (lines or collections) fall within the fashion season o Lines are often associated with apparel companies o Collections are referred to by name designers Seasons are usually divided into six categories and based on when the consumer would wear them Fast fashion brands differ Sizing is RTW is a combination of standardized body dimensions, company size standards, and wearing/design ease. o ASTM standard outlines the body dimensions based on averages from a large grouping of people More often than not, brands adhere to their own company sizing standards Couture French term that means “sewing”. It is distinguished by: o Smaller quantities o Hand-sewing techniques o Sized to fit an individual’s body measurements Derived from haute couture More expensive materials are associated with couture. o Custom-made clothing with couture technique and detail are called bespoke . Haute couture industry started in Paris, during the nineteenth century and during the 20 th century, the French Ministry for Industry formed, Chambre Syndicale de la Couture , an organization to protect designers and their craft.
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  • Fall '11
  • Lee
  • Private label, North American Industry Classification System, Haute couture, fashion brand companies, la Couture

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