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Marketing Channels _1

Marketing Channels _1 - Term Definition marketing...

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Term: marketing Definition: interaction with consumer Term: What Legal factors could affect the Direct Marketing Channel? Definition: Direct marketing is subject to more federal regulation than other channels, because of the so-called 30-day rule, which requires direct marketers to ship orders within 30 days of receipt of the order or, if unable to ship, to notify customers of the delay. Term: Under what conditions should direct selling be considered? Definition: If the firm's objectives and policies require a high degree of control over how a product is promoted and sold to its final users, the direct selling channel should be given serious attention as a possible channel structure. Direct selling channels, properly designed with strong emphasis placed on training and supervision of the sales force, can provide the manufacturer with a high degree of control compared to other marketing channels that rely on traditional independent wholesalers and retailers.
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Term: What Behavioral factors could affect the Direct Marketing Channel? Definition: Because the direct marketing system does not use intermediaries, it is not an interorganizational system, so behavioral issues are not present in direct marketing channels. Term: How could changes in the Economic environment affect direct selling? Definition: During slow or recessionary periods, direct selling firms often find it easier to recruit independent sales people because more people are looking to supplement their incomes Term: 3 Key Points of Direct Marketing are: Definition: 1. Direct marketing is a system or approach to marketing.2. In place of stores and/or personal salespeople, direct marketing relies on one or a combination of advertising media to inform and stimulate customer purchase responses.3. Measurable response. The ability to measure responses, either in the form of customer inquiries, or actual purchases, is an integral part of direct marketing. Term: Types of Products Sold Definition: Personal Care products, Home/Family care, Leisure/Educational, Services/Miscellaneous/Other
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Term: The major categories of environmental variables discussed in Chapter 3 were Definition: 1. Economic2. Competitive3.
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