CU ID# 1844292
In a nation characterized by a free-enterprise system, any individual can succeed
and any individual can fail.
We all have the opportunity to climb through the ranks of
society and strive to better ourselves.
Specifically, entrepreneurs seize this opportunity
and dedicate their lives to the pursuit of success.
Joe DeSena, Cornell graduate of 1990,
the Ex-Managing Director of Tullett Liberty Securities Group, and the founder and
former CEO of Burlington Capital Markets has sacrificed and dedicated his whole life to
the pursuit of success.
When Joe DeSena was raised, he saw how his father’s life was in
corporate shackles, with 20-hour workdays and few sick days.
It was then at age six
when he made a goal to amass all of his money before he got married.
This way, unlike
his father, he would be able to devote his life to his family.
During this determined
pursuit of immediate success, he learned a multitude of essential lessons on the way
At age eight, Joe was selling firecrackers on the streets of Queens!
the ethics of arbitrage by buying the firecrackers at ten cents and selling them for thirteen
Then the DeSena family moved to Ithaca where Joe learned about the principles
of supply and demand.
Queens and Ithaca had the same demand curve, but Ithaca, a