PSYC1004 Lecture 4.pdf - 9/12/2017 INTRODUCTION TO...

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9/12/20171INTRODUCTION TORESEARCHMETHODS INPSYCHOLOGY(CON’T)INTRODUCTION TO QUANTITATIVEMETHODS IN PSYCHOLOGY(PSYC1004A)CLARIFICATIONZODIAC SIGNS PERSONALITY TEST STUDY (MODIFIED)Goal: Whether Zodiac sign personality test is accurateAsk participants to do a zodiac signs personality test firstThen ask participants if they think zodiac sign personality test can accurate predict their personalityAre we good now?If there may have a placebo effect in this study, what would it be like?PLACEBO EFFECT“the mere fact of being treated causes an improvement in outcomes” Narravo, 2013, p.30The treatment (what we did / provided to client): “a) ask them what their Zodiac signs are and then b)provide them a personality description and c) indicated that it is the description of their Zodiac signs”We want to make sure that our participants’ responses are based solely on the descriptions, notaffected by placebo effect
9/12/20172ZODIAC SIGNS PERSONALITY TEST STUDY (MODIFIEDAGAIN)Goal: Whether Zodiac sign personality test is accurateAsk participants to do a zodiac signs personality test firstTwo groups of participants -one group we always give them a fake or placebo test (same description for all Zodiacs signs)one group we always give them the real test.Then ask participants if they think zodiac sign personality test can accurate predict their personality.LEVELS OF MEASUREMENTNominalOrdinalIntervalRatioWHAT IS LOVE?AND HOW TO OPERATIONALISE IT INTO DIFFERENT LEVELS OFMEASUREMENTNOMINAL SCALESCategorizes data into mutuallyexclusive groupsExhaustive (All observations fitsomewhere)Only qualitative differencesNo ordering of categories (No onetype of animal is better than theothers)
9/12/20173OPERATIONALISING LOVE INTO NOMINAL SCALESLove can be differentiated into different mutually exclusive category.

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Term
Fall
Professor
Chen Zhansheng
Tags
Psychology, Zodiac Signs, partner, Personality test

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