PSYC1004 Lecture 4.pdf - INTRODUCTION TO QUANTITATIVE METHODS IN PSYCHOLOGY(PSYC1004A INTRODUCTION TO RESEARCH METHODS IN PSYCHOLOGY(CONT CLARIFICATION

PSYC1004 Lecture 4.pdf - INTRODUCTION TO QUANTITATIVE...

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9/12/2017 1 INTRODUCTION TO RESEARCH METHODS IN PSYCHOLOGY (CON’T) INTRODUCTION TO QUANTITATIVE METHODS IN PSYCHOLOGY (PSYC1004A) CLARIFICATION ZODIAC SIGNS PERSONALITY TEST STUDY (MODIFIED) Goal: Whether Zodiac sign personality test is accurate Ask participants to do a zodiac signs personality test first Then ask participants if they think zodiac sign personality test can accurate predict their personality Are we good now? If there may have a placebo effect in this study, what would it be like? PLACEBO EFFECT “the mere fact of being treated causes an improvement in outcomes” Narravo, 2013, p.30 The treatment (what we did / provided to client): “a) ask them what their Zodiac signs are and then b) provide them a personality description and c) indicated that it is the description of their Zodiac signs” We want to make sure that our participants’ responses are based solely on the descriptions, not affected by placebo effect
9/12/2017 2 ZODIAC SIGNS PERSONALITY TEST STUDY (MODIFIED AGAIN) Goal: Whether Zodiac sign personality test is accurate Ask participants to do a zodiac signs personality test first Two groups of participants - one group we always give them a fake or placebo test (same description for all Zodiacs signs) one group we always give them the real test. Then ask participants if they think zodiac sign personality test can accurate predict their personality. LEVELS OF MEASUREMENT Nominal Ordinal Interval Ratio WHAT IS LOVE? AND HOW TO OPERATIONALISE IT INTO DIFFERENT LEVELS OF MEASUREMENT NOMINAL SCALES Categorizes data into mutually exclusive groups Exhaustive (All observations fit somewhere) Only qualitative differences No ordering of categories (No one type of animal is better than the others)
9/12/2017 3 OPERATIONALISING LOVE INTO NOMINAL SCALES Love can be differentiated into different mutually exclusive category.

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