A company is more likely to lose current customers if:Question 1 options: A) the company is unable to resolve issues quickly and fairly.B) the company does not offer a rewards program.C) the company sends many advertising emails.D) the company's service representative does not seem to have all the needed information from all the pertinent departments.Save Question 2 (0.25 points) Which of the following would NOT be considered a primary application supported by CRM.Question 2 options: Acquisition of new customers.Retention of current customers.Management of customers' accounts.Management of customer-to-customer relationships.Save Question 3 (0.25 points) (True/False). The primary financial impact of a robust CRM system results from retaining current customers versus obtaining new customers.Question 3 options: A) True B) False Save Question 4 (0.25 points)
(True/False). Data warehousingand data miningmean the same thing when applied to CRM.Question 4 options: A) True B) False Save Question 5 (0.25 points) (True/False). Demographic data is the collection of data related to customer age, gender, location, income level, and so on.Question 5 options: A) True B) False Save Question 6 (0.25 points) Which of the following would be a typical use of data analytics?Question 6 options: To gather and store raw data about customers, products, transactions, etc.To evaluate data in order to improve productivity and business gain.
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- Fall '18
- Data Mining