Chapter 11.docx

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Chapter 11 1. To generate the maximum profit that underlies in the product, it’s a general idea that people are interested in new technology so therefore consumers can be inelastic to the price just to have an access on the new technology. 2. Product bundle pricing is effective because rational consumers tends to buy goods and services that can provide them more product satisfaction at a reduced price, in the part of the seller, it can be advantageous in the sense of generating profit and promotion. 3. Pricing that considers the psychology of prices, not simply the economics; the price says something about the product. It is tied to the concept of reference prices in a sense that seller consider the rationality of the consumers when it comes to buying the product regarding the price. 4. An international company would encounter a problem regarding about the sales of the product in
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