Assessment 2 Canterbury Renovation Strategy plan of action.docx

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BSBMGT616Develop and Implement Strategic PlansAssessment 2 – Case StudyCanterbury Renovation Strategic Plan of Action 1.Vision Statement: Canterbury Renovations aims to be a leader in the industry, which has the best design, humanizes products and services, reasonable price, and provide people a sustainability lovely home. Canterbury Renovation will be a sweet assistant to build your own.2.Mission Statement:Canterbury Renovations believes that attention to height completion, convenience and customer service sets us apart from our competition. It doesn’t mean we don’t care about the quality. Canterbury Renovations work with high-quality material suppliers to provide the highestquality service. Thus, we offer after sales maintenance and a seven-year guarantee covering workmanship to help customer confidence using our products. All parts are guaranteed to get a new in warranty period, also with a discount selling for customer meet the needs. At meanwhile, we have a professional design team to help customer accomplish their dream house. From design, selection of materials, amend budget to meet the need, customer have the final authority to make a decision. We look forward to continually innovation and change to achieve business goals in order to meet customer needs.3. Information and Research:Type of EnvironmentInformation that you would use to establish this.GeneralGlobalThere are more and more investorsand immigrants from China and India. They brought the different culture and life style in. It is a big challenge to open the new market in their circle.TechnologicalAccording to the popularity of internet, people more likely to shop online. If there is no need to go out but still can discuss how to renovate your house and make it easier that would be great.EconomicIn recent years, it is getting difficultfor young generation to buy a house. They rather rent a place to stay for 1 year even shorter. “Home” for them is not a sustainable word; it may be havingmore possibility.InternalTangiblesCanterbury Renovation will have a showroom for people to visit. It Alice ChristiePage 1 of 10
BSBMGT616Develop and Implement Strategic Plansprovides a space where projects can be discussed, planned and contract signed. Also demonstration of work and products available.IntangiblesHave written a set of guidelines for all staff outlining expected behaviors, being helpful and courteous to customers and being punctual to work site. Doesn’t have many written procedures. But will employ the services of a professional writer to create an operational manual.The proprietors are experiencedin the industry and have financial capacity to conduct business successfully.They need training or experience in managing staffExternalCustomerCanterbury Renovation is new business and has no existing clients, project or history to account for.

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