chap02_2.ppt - Chapter Two Choosing an International Competitive Strategy Prentice Hall 2002 Chapter 2 Daniels 1 Chapter Objectives To understand the

chap02_2.ppt - Chapter Two Choosing an International...

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1 Prentice Hall, 2002 Chapter 2 Daniels Chapter Two Choosing an International Competitive Strategy
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2 Prentice Hall, 2002 Chapter 2 Daniels Chapter Objectives To understand the meaning of business strategy, especially in an international context To appreciate that well-conceived strategies improve performance To grasp the advantages of international operations that motivate managers to undertake them To discern the advantages of entering international markets via acquisitions versus new venturing To realize how multidomestic, global, and transnational strategies help companies fulfill international objectives
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3 Prentice Hall, 2002 Chapter 2 Daniels Introduction Managers of companies must decide whether to exploit the limited resources domestically or internationally Opportunities may include sales to untapped markets or lower production costs Constraints include competition, national operating environments, and restrictions to moving goods, services, and assets among countries Companies’ strategies are the necessary linchpins to bring about successful operations in a globalizing economy
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4 Prentice Hall, 2002 Chapter 2 Daniels Chapter Introduction
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5 Prentice Hall, 2002 Chapter 2 Daniels The Concept of International Business Strategy Strategy: the specific group of decisions managers take to maximize their companies’ performance Mission: a guideline stating what the company seeks to do and become over the long term Strategic intent: consists of the goals that stretch the company’s performance credibly so that employees believe the goals can be reached and will work toward their achievement Objectives: specific performance targets
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6 Prentice Hall, 2002 Chapter 2 Daniels Why Study International Business Strategy? The major reason for studying international business strategy is that some companies consistently perform better than others within their same industries
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  • Fall '14
  • DeborahPembleton

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