HDF 304 Lecture Online Dating-student version

HDF 304 Lecture - Online Dating A Review of What We Know A Little History Development of Emails-1980’s Launch of Matchmaker.com-1986 Development

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Unformatted text preview: Online Dating A Review of What We Know A Little History Development of Emails-1980’s Launch of Matchmaker.com-1986 Development of the World Wide Web-1990s Commercial release of web browsers-1993 Launch of Match.com-1995 (311M in 2006) 16 million internet users-1995 Launch of Eharmony-2000 (165M in 2006) 360 million internet users-2005 Prevalence > 800 sites 11% internet users (16 million people) 74% have utilized the web for romance $470 million in 2004 Age 55 and older A Booming I ndustry Singles Marital expectations Delayed marriage Technology and consumerism Description Marketing oneself through a profile Photos Cost Browse vs matching What’s Being Done in the Research? Reviews and qualitative research*** Quantitative research Qualitative Attitudes (grad vs ugs, internet affinity) Self-Presentation Online (amplified cues) Honesty (crafting attractive profiles) Qualitative (cont.)Qualitative (cont....
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This note was uploaded on 03/20/2008 for the course HDF 304 taught by Professor Gray during the Spring '08 term at University of Texas at Austin.

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HDF 304 Lecture - Online Dating A Review of What We Know A Little History Development of Emails-1980’s Launch of Matchmaker.com-1986 Development

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