AShishkinamodule5.docx - Module 5 Date February 6 2018 To...

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Module 5. Date: February 6, 2018 To: Professor Anna Maheshwari From: Anastasia Shishkina Subject: Critical Thinking In planning your business messages, how can you alter your writing to effectively engage audiences of various ages or education levels? The better you can understand your audience, the better you can tailor your communications to reach them. To understand them, a key step is to perceive clearly who they are, what they are interested in, what they need, and what motivates them. This ability to perceive is important with audience members from distinct groups, generations, and even cultures. If you will follow these strategies, you can alter your writing to effectively engage audiences of various ages or educational levels: become an active perceiver (you need to actively seek out as much information as possible. Placing yourself in the new culture, group, or co-culture can often expand your understanding); recognize each person’s unique frame of reference (we all perceive the world differently. Recognize that even though you may interact with two people from the same
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