PBM_Popcorn_Part1.docx - Product Popcorn(Flavours Salted...

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Product: Popcorn (Flavours: Salted, Cheese, Caramel) Definition : 5 Popcorn is an anytime snack which can be consumed by any age group. Popcorn is supposed to be healthy and it does not hamper your meal time as it will not be over filling your tummy! Category: Healthy Snack Close Competitors: Act2, Ready to eat popcorn. Distant Competitors : Chips like Lays, Haldiram Products, Cookies and Biscuits, other homemade snack items Attractiveness: High utility, can be consumed anytime irrespective of how hungry you are. Usability: Wide, can be consumed by almost everyone who has teeth to chew it.
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