IFSM201 Quiz 4.rtf - Question 1(0.25 points(True/False The...

Question 1
(0.25 points)
(True/False). The primary financial impact of a robust CRM system
results from retaining current customers versus obtaining new
customers.
Question 1 options:
A) True
B) False
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Question 2
(0.25 points)
All other issues aside, a customer is __________ to do business or
increase business with a company if a customer perceives that a
service issue is not dealt with fairly.
Question 2 options:
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Question 3
(0.25 points)
In terms of customer service issues , which of the following is
the least likely reason for using a robust CRM?

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Question 4
(0.25 points)
(True/False). A data warehouse will typically contain the history of
all previous interactions with specific users (including product use
and transactions), but rarely includes other types of data.
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Question 5
(0.25 points)
(True/False). Data warehousing is the process of extracting data
from a data warehouse.
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