MKTG360 My Marketing Idea.docx - My Marketing Idea...

My Marketing Idea
Introduction
This paper will present an idea for a new brand of Better-for you snacks called Amplify.
The main point of differentiation for this product is that they provide the perfect
intersection of taste, nutrition, and convenience.
Consumer Trends
Consumers all around the world are increasingly looking for healthier food options of
snack foods. These options include more plant-based proteins and less meat. For
example, in a recent Mintel survey 75% of respondents indicated that they were trying or
interested in trying to consume more proteins, and 58% had tried or were interested in
trying to reduce their meat consumption (Mintel, 2017a). The same report also shows that
parents, in particular, were trying to switch to healthier lifestyles, perhaps based on
concerns for the health of their children and a desire to teach healthy habits. These trends
are relevant for all categories of packaged foods, including ready made pasta sauces.