ORGANAZATIONAL CHANGE ON CBE.docx - Leadstar College of...

Leadstar College of Management and
Leadership
Faculty of Business and Leadership
Graduate Department of Business Administration
Individual Assignment;-
Organizational Design, Development
and Change Management (MBAC-501)
Title: - Organizational Change: Case Study
of Commercial Bank of Ethiopia
Prepared By: - Eyob Ayalew Mekonnen

Organizational Change: Case Study of
Commercial Bank of Ethiopia
Abstract —
The main purpose of this article was to elaborate and bring to light the core concept of the
organization change, how it works, diverse factors which moves organization to change, steps
for change, resistance for change, change forces, change management approaches and last an
example of Commercial Bank of Ethiopia has given that how change was taken place in the
organization and what was the strategies for change management. Recommendations and
conclusion forms the last part of the paper.
Keywords - Organization change, Factors, Resistance,
CBE, BPR
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I. ORGANIZATIONAL CHANGE
INTRODUCTION
The business world today is going very fast and new technology new methods of
production and new taste of customers and new market trends as well as new
strategies for best control of the organizations and motivation of employees are
emerging and taking place from old to new methods, because the customers are the
emperor of market and most of the company now spending overblown of amount on
research and development in the organization, by keeping in view all these things the
managers and experts of the today businesses now compel to decide about the change
management in the organizations, because business activities now are globalize, and
every organization strive to sustained the loyal customers, trained the employees,
introduce and adopt new methods of production and best control the activities of the
organization, so from here the concept of change management or organization change
starts. When the company feel that the activities which they are doing, the
management, the way of administration, the use of technology, the human resource
policies, the culture of the organization, the liking and disliking the contents and
context of the organization by the employees, organization structure, group concept

,the product quality are continuously destroying the image and reputation of the
organization the question arises that how will change the organization in present
scenario, so when the expert specialist decides about all the situation and preparing for
changing the organization it leads to the concept of organizational change or change
management[1] .
In the word of Coetzee; it is the ability of the management that how they
can get maximum benefits and support form change which reduces resistant from the
side of employees and encourage appreciate acceptance and support. The process of
changing the activities of the organization as well as the implementation of the
procedures and technologies to achieve the desire objective of the organization, in