BA4101 GBP Buss SYl S-18.docx - BA 4101 Global Business...

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BA 4101 Global Business Policies Spring 2018 Instructor: W. Christian Buss, Ph.D Office hours: By appointment in person or via Skype Office Location: None Contact Information: Email: [email protected] Phone: (610) 955-4731 (Email Preferred) Course pre-requisites All lower and upper division core requirements must be successfully completed before registering for BA 4101. COURSE DESCRIPTION Welcome to the capstone course of the undergraduate curriculum. The Undergraduate BBA PROGRAM LEARNING GOALS are: 1. Understand critical business concepts. 2. Apply critical thinking to business problems. 3. Demonstrate effective oral and written communication. 4. Understand the ethical, legal, and social responsibilities of individuals and organizations. COURSE OBJECTIVES The Business Policies course culminates your BBA program learning experience before graduation. The objective of this course is to introduce you to the role of the “strategic manager,” someone, such as a CEO, who is concerned with the problems of and responsible for the overall and long-term well-being of the organization, both business and not-for-profit. 1. Provide you with the critical thinking skills necessary to function as a strategic manager or to perform the tasks comprising the strategic management process – this is the primary objective of the course 2. Integrate and apply the knowledge accumulated in functional areas, such as marketing, human resource management, operations, accounting and finance 3. Prepare you for management careers by providing in-class opportunities for you to communicate orally and in written formats, to lead and to work with others in realistic work settings
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4. Expose you to the ethical and societal issues raised in operating an enterprise 5. To provide you with experience in dealing with real strategic decision issues facing managers in all types of organizations: business and not-for-profit; large and small; and domestic and multinational, primarily through the use of the case method 6. Prepare you for the “real world of work” in all its settings DESIRED OUTCOMES By the end of the semester, you can answer the following questions concerning a firm: 1. Based on the facts presented in a case and independent research, how well is the firm doing over time and relative to its peers? 2. Describe the firm’s strategy 3. Based on the analysis of the firm and its industry, is the strategy appropriate? Explain the answer in detail. 4. Recommend changes to the strategy to enhance, maintain or turnaround the performance of the firm 5. Based on the analysis of the firm’s organizational structure, culture, systems and processes, examine in detail the way the strategy is implemented. 6. Recommend changes to the implementation of the strategy to enhance, maintain or turnaround the performance of the firm Also, you must be able to: Prepare clear and concise written business reports with appropriate content, substance and documentation; Deliver polished multi-media business presentations to executives in a professional manner;
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