Global busines March 15.pdf - 2 Dansko Case Preparation...

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2. Dansko Case Preparation Assignment Use whatever External Analysis and Internal Analysis tools you wish. Complete the following tasks. 1) Identify, but do not submit, the templates you used in preparing your analysis for this assignment 2) Complete the attached 10-cell SWOT Analysis 3) List your Strategic Theme and the final set of the 4 most important Strategic Implications and Functional Recommendations you derived from your analysis. 1. Templates Used: 2. 10-Cell SWOT Analysis
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Internal External Strengths: 1. Strong reputation/ brand 2. Company size 3. Attractive company for employees 4. Economies of scale Weaknesses: 1. Poor management 2. Not experienced in the industry 3. No outside experience 4. High costs in production Opportunities: SO Implications/ Recommendations 1. Dansko could expand its operation in developing markets. 2. WO Implications/ Recommendations 1. Dansko should develop a more formal organizational structure.
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  • Fall '16
  • Doc.Kelein
  • Dansko, External Analysis and Internal Analysis, 10-cell swot analysis

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