TABLE OF CONTENT
COMPONENTS
GUIDELINES/ MARKING CRITERIA
PAGES
1.0
TASK 1
3-18
2.0
TASK 2
19-27
3.0
References
28
4.0
Coursework
28-39
1.0
TASK 1
Negotiation is an integral part of daily life and the opportunities to negotiate
surround us. While some people may look like born negotiators, negotiation is

fundamentally a skill involving analysis and communication that everyone can
learn.
You are required to provide 10 “best practices” for negotiators who which to
continue to improve their negotiation.
The 10 best practices for negotiators who wish to continue to improve their negotiation
skills
1. Be prepared
2. Diagnose the fundamental structure of the negotiation
3. Identify and work the best alternative to a negotiation (BATNA)
4. Be willing to walk away
5.Master the key paradoxes of the negotiation
1) Claiming value vs. creating value: All negotiations have a value-claiming stage
where parties decide who gets how much of what but also a value creation stage where
parties work together to expand the resources under negotiation
2) Sticking with the strategy vs. opportunistic pursuit of new options: If the negotiators
are well prepared for this, they can make a proper judgement.
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3) Honest and open vs. closed and opaque: Being too open can be risky because the
other party may benefit of that situation, being too close may harm the reputation
4) Trust vs. Distrust: Negotiators who believe in all what the other party says may be
harmed, however, if they do not believe in anything, the agreement is nearly
impossible to be reached
6. Remember the intangibles
7. Actively manage coalitions
-Negotiators should recognize 3 types of coalitions and follow the appropriate strategy
a-Coalitions against him
b-Coalitions that support him
c-Loose, undefined coalitions that may materialize both parties.
8. Savor and Protect Your Reputation
9. Protect your reputation
10. Continue to learn from your experience
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Be Prepared
Diagnose the Fundamental Structure of the Negotiation
Work the BATNA
Be Willing to walk away
Master Paradoxes
Remember the Intangibles
Actively manage coalitions
Savour and protect your reputation
Remember that rationality and fairness are relative
Continue to learn from the experience
Be Prepared
Negotiators who are better prepared have numerous advantages, including the ability to
analyse the other party’s offers more effectively, to understand the nuances of the
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concession-making process, and to achieve their negotiations goals. Preparation should
occur before the negotiation begins so that the time spent in negotiating is more
productive. Good preparation means understanding one’s own goals and interests as
well as possible and being able to articulate them to the other party skilfully. It also
includes being ready to understand the other’s party communication in other to find an
agreement that meets the needs of both parties. Few negotiators are going to conclude
successful without both party achieving at least some of their goals, and solid work up


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- Summer '17
- negotiators