Rosewood Report.docx - The Rosewood corporate brand will maximize the customer lifetime value The Rosewood brand would increase the average marketing

Rosewood Report.docx - The Rosewood corporate brand will...

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The Rosewood corporate brand will maximize the customer lifetime value. The Rosewood brand would increase the average marketing expense to $138.70 {[(115000*130) + 1,000,000] / 115,000}. The number of multi-property guests would increase to 11,500 (115,000* 10%), additional costs would increase $1,000,000/year and the guest retention rate goes to 21.67% (24,919/115,000). The number of stays per guest increases to 1.3 which means an increase in revenue per customer. The marketing costs per customer are $138.70 in 2004 and increases 3% each year. Additional marketing due to the Rosewood brand are $8.70 ($1,000,000 / 115,000)
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  • Summer '17
  • Marketing, Generally Accepted Accounting Principles, $8.70, $18,210, Rosewood Brand

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