Mass Comm Terms Midterm Exam - Term: Definition: Mass...

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Term:Mass CommunicationDefinition:the process of creating sharedmeaning between the mass media andtheir audiences.Term:Media LiteracyDefinition:the ability to efficiently comprehendand use any form of mediatedcommunication.Term:PlatformsDefinition:the means of delivering a specificpiece of media content.Term:The Audit Bureau of CirculationDefinition:established in 1914 to verify magazinecirculation figures for skepticaladvertisers.Term:DyadicDefinition:Communication between two peoplewho are face to face and act as bothsenders and receivers of information.
Term:noiseDefinition:anything that interrupts successfulcommunication.Term:Third Person EffectDefinition:The common attitude that other peopleare influenced by mass media whilewe ourselves are not.Term:Production ValuesDefinition:the choice of lighting, editing, specialeffects, music, camera angle, locationon the next page, and placement of aheadline.Term:Technological DeterminismDefinition:The idea that technologicaldevelopment drives economic andcultural change.Term:bounded cultureDefinition:smaller cultures within our Americanculture
Term:synergyDefinition:the act of a large company owningsmaller companies of many varietiesto deliver its products in as many waysas possible.

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