Understanding Media - FINAL EXAM - Term Definition Why was...

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Term: Why was the printing press such an important and revolutionary invention? Definition:
Term: What was the major reason for the decline in U.S. newspaper circulation? Definition:
Term: Give an example of a magazine that would appeal to you, but not to a mass Definition:
audience. Term: How did radio adapt to the arrival of television? Definition:
Term: Describe 3 ways that I could watch Nightly News tonight on NBC? Definition:
Term: What does ESRB stand for and what does it do? Definition:
Term: When it comes to online advertising, how do "click-throughs," "ad impressions," and "cookies" play a role?

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