MASS COMMUNICATIONS CHAPTER ONE - Term Definition...

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Term: communication Definition: The process of creating shared meaning Term: types of communication Definition: Intrapersonal - thoughts with your head interpersonal- face-to-face group mass Term: is medium the same as media Definition: no media are PLURAL Term: mass communications tasks Definition: to inform entertain persuade
Term: what makes mass comm different? Definition: you need a channel device or media to communicate channel device media is an extension of humans one way communication the Shannon weaver model: a source sends a message over a channel to a receiver Term: Channel types Definition: paper electronic chemical (film) Term: Noise Definition: anything that gets in the way of shared meaning Term: noise types Definition: Environmental- cant actually hear or see it psychological- someones too angry sad etc (emotional) physical- Someones drunk (or other impairment) semantic- senders message has words the receiver cannot understand. cultural- we say roll tide they don't get it
Term: feedback Definition: messages that return from the receiver of a message to the source of that message source to message to channel to receiver Term: the American influence or... Definition: cultural imperialism Term: media are not Definition: monopoly Term: the brow continuum Definition: ideas are high brow things are medium brow people are low brow
Term: theres a relationship between a nations gov and Definition: its mass media Term:

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