test 1 - Term: Definition: media literacy the ability to...

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Term:media literacyDefinition:the ability to understand and makeproductive use of the mediaTerm:media criticismDefinition:the analysis we use to assess theeffects of media on individuals, onsocieties and in culturesTerm:convergenceDefinition:the merging of technologies, industriesand content, especially within therealms of computer, telephones andmass mediaTerm:concentration of ownershipDefinition:the current trend of large companiesbuying smaller companies so thatfewer companies own more types ofmedia businessTerm:affiliatesDefinition:stations that use networkprogramming but are owned bycompanies other than the networks
Term:deregulationDefinition:government action that reducesgovernment restrictions on thebusiness operations of an industryTerm:message pluralismDefinition:the availability to an audience of avariety of information andentertainment sourcesTerm:selective perceptionDefinition:the concept of that each personprocesses messages differently ex. 911Term:cultural imperialismDefinition:the displacement of nations customswith those og another countryTerm:one way communicationDefinition:no feedback
Term:interactiveDefinition:a message system that allows sendersand receivers to communicatesimultaneouslyTerm:propagandaDefinition:info that is spread for the purpose ofpromoting a doctrine or causeTerm:the hypodermic- needle modelDefinition:is based on the assumption thatmessages have profound, direct anduniform impact on individualsTerm:modelingDefinition:the imitaiton of behavior from mediacontent analysis: a research method inwhich observers systematicallyanalyze media subject matterTerm:content analysisDefinition:a research method in which observessystematically analyze media subjectmatter
Term:laboratory experimentDefinition:scientific method of isolating andobserving variable in a controlledexperimentTerm:survey methodsDefinition:research methods that rely onquestionnaires to collect research dataTerm:random samplingDefinition:method that ensures that ever memberof the pop. being studied has an equalchance of being studiedTerm:selective exposure

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Mass Media, Marshall McLuhan

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