Ch24_edited_11_8_2017.ppt

Ch24_edited_11_8_2017.ppt - A SPEAKERS GUIDEBOOK 6TH...

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A SPEAKER’S GUIDEBOOK 6 TH EDITION Chapter 24 The Persuasive Speech
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Warm Up Rap/R&B v. Rock n Roll v. Other Suburbs v. City Life Giving Gifts v. Receiving Gifts Hot weather v. Cold weather Beer v. Wine Texting v. Telephone (speaking)
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Warm Up Christmas/Holiday v. your Birthday Going to movie v. watching a home Live together v. Marry first Sweet v. Spicy Dogs v. Cats Comedy v. Horror v. Action films
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INTRODUCTION What is the general purpose of a Persuasive speech
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INTRODUCTION Persuade : influence the attitudes and behavior of others Persuasion : deliberate process of influence of convincing others to share your beliefs In public speaking, persuasive speaking is often done most frequently Ability to speak persuasively ensures a healthy democracy
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WHAT IS A PERSUASIVE SPEECH? Meant to influence audiences’ attitudes, beliefs, values, and/or behavior by appealing to a combination of their needs, desires, interests, and even fears Goal is to modify or reinforce audience attitudes and beliefs about the issue to more closely match our own
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Attempt to Influence Audience Choices Informative speeches serve to increase audience’s understanding and awareness Persuasive speeches serve to increase understanding and awareness plus influence choices Choices may range from slight shifts in opinion to wholesale changes in behavior
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Persuasive Speeches Limit Alternatives Represents at least two viewpoints Objective of the persuasive speaker is to limit the audience’s alternatives to the sides the speaker represents
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Persuasive Speeches Serve as Guides It is crucial to use audience analysis to make your speech personally relevant to the audience Research shows that you can increase odds of influencing by Setting modest goals Demonstrating plenty of positive consequences from your position Establishing your credibility
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QUESTION Which of the following is not a purpose of the persuasive speech? A. To limit alternatives B. To respect audience choices C. To explain candidate platforms D. To seek audience response E. To influence audience behaviors
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CLASSICAL PERSUASIVE APPEALS: ETHOS, PATHOS, & LOGOS Persuasive appeals or proofs : persuasion brought about by a speaker Aristotle described three types of proofs: Logos Pathos Ethos Best persuasive speeches make use of all three proofs
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CLASSICAL PERSUASIVE APPEALS: ETHOS, PATHOS, & LOGOS (cont.)
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Logos: Appeals to Reason Logos : appeal to audience’s reason and logic Argument : a stated position with support for or against an idea or issue Necessary when audience must make important decision or reach conclusion regarding complicated issue Never divorced from emotion
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Appeals to Logos Using Syllogism Syllogism : form of rational appeal defined as
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