Bubbas final report.docx

Bubbas final report.docx - A.A.S Program of Study#7200...

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A.A.S. Program of Study #7200 AC299 Scenario Seven Bubba’s Chophouses are the best for value, upscale, and quality restaurant for you to choose from. The local college and younger population provides a large number of restaurant customers, 90% of college students money is discretionary income. The Chamber of Commerce has stated that the campus boasts 20,000 students who dine out on an average of three times per week. It takes a lot of time, work and knowledge to maintain a lead on the competition on in the industry; Bubba’s is great example of consistency and success. Despite the control and position on the market there is still room for improvement. When faced with economic downturn the company faced with meat pricing, Bubba’s did a good job by adjusting the menu and offering alternatives, such as serving fresh, made-from-scratch food from quality game such as elk on their menu. Now when the situation is turning around it is time to pay closer attention to the demographics and their needs for the future. The younger people that are the most frequent visitors at the restaurants would be good idea of developing special offers and meal deals of the restaurant. With the increase of business travel and development of the downtown area the traffic at Bubba’s restaurants should increase with the newer buildings and hotels. Bubba’s restaurants should consider leasing an area to move closer to the guest in
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