Course Hero Logo

8.pdf - Chapter 8 New-Product Development and Product...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 4 out of 32 pages.

Chapter 8New-Product Development and Product Life-Cycle StrategiesGENERAL CONTENT: Multiple-Choice Questions1.Every product seems to go through a life cycle. Which of the following is not a majorchallenge presented by the PLC?a.All products eventually decline.b.A firm must be good at developing new products to replace aging ones.c.The firm must be good at adapting its marketing strategies.d.It is difficult to plot the stages as a product goes through the stages.e.C and D(Answer: d; p. 239; Moderate)
2.Products may fail because _____.
3.A company can obtain new products through new product development. Which of thefollowing define(s) new products?
4.New products fail at a disturbing rate. Research estimates that _____ of all newproducts fail within two years.
224
5.New product development starts with _____.a.idea generationb.idea screeningc.concept developmentd.concept testinge.test marketing(Answer: a; p. 240; Easy)
6.Your company decides to use internal sources for developing new product ideas.Which of the following would not be a common internal source?
7.A _____ is the way consumers perceive an actual or potential product.
8.H. J. Heinz Company developed its successful new line of ketchup by observing andlistening to its _____.
9.Some companies give customers the tools and resources to design their own _____.a.advertising campaignsb.productsc.product modificationsd.product applicationse.shelves(Answer: b; p. 241; Moderate)
225
10. At this point your firm wants to use external sources for new product ideas. Afterconsulting with a friend you learn that all of the following are common sourcesexcept _____.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 32 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
Dore,M
Tags
Marketing, Product life cycle management

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture